von Greyerz, Williams, Stoeferle – THE SUN IS SETTING ON FALTERING WEST & RISING FOR GOLD

Egon von Greyerz joins his dear friends and Matterhorn Asset Management advisors, Grant Williams and Ronnie Stoeferle, to address the unique risks—economic, geopolitical, military—making headlines at an alarming rate.

This timely and highly important conversation opens with the financial, political and trade moves from West to East as evidenced by the growing BRICS momentum and its near and longer-term impact on the price of gold as prosperity moves from West to East. Consumer gold demand from India and China, increased central bank demand in the East and rising gold premiums on the Shanghai Exchange suggest that the LBMA hegemony over gold pricing is shifting, as Ronnie discusses.

As to rising gold prices, Grant reminds that gold does nothing, currencies just continue to weaken. Strangely, however, investors continue to erroneously wait for gold price spikes before investing in gold, a point which Egon addresses.

Grant unpacks the failure of Western sanctions and the weaponization of the world reserve currency as the key driver away from USDs/USTs and toward physical gold. We are entering a period of tremendous geopolitical shifts for which gold’s role will be central as a wealth preservation asset, a role which Egon has steadily maintained for more than two decades. Despite such a clear direction, many Western individuals fail to make physical gold a core part of their portfolios, an issue which Ronnie addresses at length—giving particular attention to misunderstood bond markets and the total return losses therein.

Grant adds his thoughts on gold allocation percentages in the context of gold’s global market share, which is finite despite fiat money’s infinite (and hence inflationary) range. The West, unlike the East, has not fully understood inflation risk and portfolio reactions to the same.

Egon then asks if we are looking at an existential crisis given increased global conflicts, to which Grant and Ronnie add their insights/concerns. Grant sees a complete failure of diplomacy before, during and after events in Ukraine and Israel made headlines. As Egon argues, it seems the US policy is little more than sending money and weapons at every problem, not statesmen.

Of course, gold can’t protect investors from every risk making headlines today, but it has a clear role in protecting against financial risk, a point which Ronnie, Grant and Egon address at length in the closing minutes of this spirited discussion.


Founder and Managing Partner
Matterhorn Asset Management
Zurich, Switzerland
Phone: +41 44 213 62 45

Matterhorn Asset Management’s global client base strategically stores an important part of their wealth in Switzerland in physical gold and silver outside the banking system. Matterhorn Asset Management is pleased to deliver a unique and exceptional service to our highly esteemed wealth preservation clientele in over 80 countries.



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